Digital Content Strategy
Delivering external and internal digital content and impactful messaging
Web, Email & Social Media
My role in marketing North Carolina tourist hot spots Wilmington, Wrightsville Beach, Carolina Beach and Kure Beach was to write and produce content for web, email and social media that showcased the areas and convert readers to visitors. The social media posts I created and photographed for received the most reach and engagement of the year.
Intranet Site Development
I have been the go-to administrator for dozens of internal SharePoint sites, aiding in design, strategy, content, navigation, permissions management and more. The veterans employee resource group was a site where I was sole admin, as well as writer, video producer and event photographer.
Print & Digital Visitors Guide
As project manager for the 2016 Wilmington, North Carolina Visitors Guide, I was responsible for content coordination as well as leading in the launch of a digital guide map and physical pull-out map.